Keep Moving!

I attended the launch of ANTA, the world’s 4th largest sportswear brand, in Dubai tonight.

Despite being a US$4.4 billion conglomerate, neither the ANTA brand nor their slogan “Keep Moving” are very well known globally yet, but they have a huge selection of products at very attractive prices, so there’s no doubt this one will be a big hit in the Middle East.

ANTA is brought to the Middle East by Regal International LLC. Best of luck to Raju, Sam, Aarathi and the rest of the Regal / ANTA team!

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